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Tabitha Soren ‘The Puritan’

Highlights from Photofairs, San Francisco, by Peppa Martin, truth and beauty gallery, Vancouver

Image: Tabitha Soren, ‘The Puritan’ 023024-1’ 2016. Courtesy of the artist and Equinom Projects San Francisco
We are grateful to Peppa Martin, owner of the truth and beauty gallery in Vancouver, Canada, for writing about the inaugural edition of Photofairs 2017  ‘live’ from the San Francisco.  Follow Peppa on Twitter & Instagram  for more information. Images courtesy of the artist and Peppa Martin.


Banking on the growing success of three years in Shanghai, Photofairs launched its inaugural North American edition in San Francisco January 27-29th, arriving at the former historic U.S. Army San Francisco Port of Embarkation, now the picturesque waterfront Fort Mason Center for Arts and Culture Festival Pavilion.

Comparatively smaller in scale than other international fairs, this event managed to succeed where even the behemoth ParisPhoto LA could not. As the Bay Area’s only fair exclusively dedicated to photographic arts, Photofairs SF distinguished itself by presenting a thoroughly polished and impressive array– exhibiting a tight, balanced selection of high calibre, thoughtful work.


Thirty four national and international galleries were on hand from fourteen countries, showcasing emerging and recognized artists across the fair’s public program and platforms, including panels, moderated talks and installations.

Photofairs San Francisco’s curation brought together vintage and blue-chip works alongside cutting-edge contemporary photography. Sarah Shepard, PHOTOFAIRS‘ San Francisco-based manager reported “the response to the scope and quality of the photography presented by both the national and international participating galleries, many of whom brought new works and artists never before exhibited on the West Coast, was overwhelmingly positive.”

Key to the buoyant atmosphere was the effortlessly chic, urbane audience crisscrossing the aisles, engaging with gallerists in earnest conversation. And there was much to discuss among the myriad of processes and form; from digital generative to multi-media video and assemblage, to vintage, mid-century and collage.
Among the many superb highlights were pieces seen for the first time, along with a few revisited from PhotoLondon last May.

American photographer Tabitha Soren’s unique pigment prints were at once unsettling and magnetic, having been intentionally marred with slashes or punctures.

Impressed then, and impressed again, the elaborate series by Julie Cockburn of found photographs embellished with embroidery, manipulated with paint or reassembled, retained their surprise and esprit.


Image (below): Julie Cockburn ‘The Conundrum’ 2016. Courtesy of the artist and Flowers Gallery, London & NYC.

Julie Cockburn ‘The Conundrum’

To read the full article, head to Peppa’s blog via this link.


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