linked-in twitter facebook rss
markus-spiske-109588

News from our Partners at Irenicon: GDPR What does it mean for your gallery?

This article was written by Annabel Kaye, Founder of Irenicon, and KoffeeKlatch  AWAD’s Partner in the field of Human Resources & Legal Support.

Image courtesy of Markus Spiske via Unsplash

You are going to hear a lot about GDPR – the General Data Protection Regulations that come into effect in the UK in May 2018 along with the rest of the EU.  There are some things you really need to know to protect your business.

 

Data is in your gallery business is like cash in your house

Think of the way you currently handle your client data as if you were dealing with cash they left in your house.   The data your customers share with you is money they leave in your house.    It’s their money but they let you keep it for them.

Inside your house is a safe where you put the high-value items and the things you don’t want visitors to see.     You don’t put everything there.  It is a nuisance to get it in and out of the safe every time you need it.  But if it is sensitive, confidential or money you keep it in the safe.

You don’t leave your doors and windows open with cash on the kitchen table.   When you are on holiday or away from your house you take care that your safe is locked and the burglar alarms are on.  You don’t just pack up everything in the house and take it on holiday with you in case it comes in handy.

You move cash and documents around inside your house and you assume it is OK with your customer if you move their stuff from one room to another.  You assume that as long as it stays in your house that’s fine.

 

GDPR affects anyone doing business in Europe

Brexit is not going to get the UK out of this.  Anyone doing business in Europe is going to have to pay attention to this.

 

GDPR is a whole rebuild of how you think about permission

GDPR is a whole new way of looking at what permissions you need when to do what.   You are not going to be able to say – they came to my house so of course, I had permission to take all their cash.   Implied permission (they must have wanted me to do that) and a lot of well-established marketing techniques and mailing lists are going to need an overhaul.   Nor can you assume that because they visited the kitchen you have permission to take their cash to the bedroom.

You can rebuild in good time for the changes – and start looking at how you handle all this data that comes in and out of your data house, or you can hope for the best.

What’s your plan?

If you need to think about this, do not hesitate to contact  Annabel Kaye, Founder of Irenicon, and KoffeeKlatch  AWAD’s Partner in the field of Human Resources & Legal Support

Comments are closed.

Terms & Conditions | Privacy Policy | © Association of Women Art Dealers 2012

Web Design London by Top Left Design