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Posts Tagged ‘art world savvy’

Women Artists to Watch tour with Susan Mumford

Tuesday, September 27th, 2016

On October 2nd, AWAD Founder and CEO Susan Mumford will take participants on a private tour at The Affordable Art Fair. 

Join Susan Mumford, trans-Atlantic art world expert, entrepreneur, speaker, author and mentor, who founded both the Association of Women Art Dealers (AWAD) and Be Smart About Art, for a talk on collecting with whistle-stop tour. Taking place prior to the fair opening for its final day, she’ll highlight six women artists from the same number of exhibiting galleries. Susan will be available to answer your questions about collecting and the art world in the event finalé, Q&A over coffee.


  • 9.45-10.00am: Arrivals (in reception).
  • 10.00-11.00am: Talk (collecting art from the insider’s view of the art world) and tour of the fair, highlighting 6 works at 6 galleries.
  • 11.00-11.20am: Q+A on the art world and collecting in the café

Places are limited, so book now to guarantee your place! Tickets price: $30  (includes tour, fair entry, Q+A coffee with Susan)

About the tour guide: Susan’s an entrepreneur in the art world, supporting a dynamic and changing industry. She founded the Association of Women Art Dealers in 2010, followed by Be Smart About Art in 2012.

  See full details on the fair (September 28th – October 2nd) including opening times.



Photograph above copyright Guy Bell.

Susan Johnson Mumford’s ‘Be Smart About Art Academy’ announces its first course for artists

Wednesday, January 18th, 2012

AWAD’s founder and member Susan Johnson Mumford recently announced a brand new initiative that steams from her current advisory services as well as from her now famous ‘Be Smart About Art’ tweets (see # besmartaboutart).

Starting in 2012, the Be Smart About Art Academy brings artworld & commercial savvy to the work loved by artists. The Academy will offer the first training course for artists from 16th April 2012; each course encompasses six half-day workshops – once a week over a six-week period – run by Susan Mumford (herself an established art consultant and the founder of AWAD, the Association of Women Art Dealers), along with a selection of specialist guest speakers. Areas to be addressed include: Defining their niche; writing a vision statement; overviewing and implementing marketing strategies (online and offline, exhibitions, fairs, etc); pricing; starting and closing sales; incorporating legal essentials into the business; book-keeping; transporting & insuring art and and the artist; and much, much more.

The course for artists is aimed at professional artists who are ready to take a step to the next level in their career as well as at those who may have been established for a while but would benefit from a business skills refresher. The programme is available here. The total price for the six-month course is normally £550, with an “Early Bird” price of £495. We are making a first course offer of £295 only, for the April-May 2012 course. Interested applicants must complete our online application form available here. (more…)

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