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Posts Tagged ‘be smart about art’

AWAD’s CEO Susan Mumford talks about Art Collecting on the ArteCase Blog

Monday, July 6th, 2015

Last week AWAD’s CEO Susan Mumford was interviewed by Elizabeth Chase, one of the Founders of Artecase, a specialist in sourcing collectable design. In this interview, Susan shared a series of art collecting tips for emerging and established collectors. Susan also talked about her current crowdfunding campaign to publish a book with the top Sunday Reading blogs that, for several years now, have provided arts professionals, from gallerists and curators to practising artists, with a wealth of advice and insider tips. Click here to read the full interview.

About the Sunday Reading blog crowdfunding campaign

“Like the rest of Be Smart About Art’s work, Susan Mumford’s weekly blog takes a fresh, down-to-earth approach to the business of art. Always a great read, it answers the vital questions that you didn’t even know you wanted to ask.”

Ivan Macquisten, former Editor, Antiques Trade Gazette

To watch the 2-minute video and discover full details of this campaign as well as to pre-order a copy of the printed publication, click here:


6 Ways to Be Smart About your Content Marketing – from our partners at Be Smart About Art

Monday, June 9th, 2014


This blogpost is brought to you by Mara Vlatkovic who delivers ‘Empowering Digitally Programme’ at our partner organisation Be Smart About Art


Today, ‘content marketing’ is considered the secret ingredient in the mix that will bring you new customers and enable you to hold on to the old ones.

But what on earth is it, anyway? How can you ensure you’re doing it effectively? How do you go about keeping an audience engaged? And how does this type of marketing do anything other than take up precious time, let alone help increase sales?

Content marketing means creating unique content whether written or visual that sits on your website, blog or online profile and can then be shared on social media and via email marketing.

Here are 6 must-know tips used by savvy online marketers that you can implement in your unique creative practice:

Show your personality: Content marketing enables your one-of-a-kind self to shine – as well as it benefits your business. We all like interacting with real people, not robots (hands up if you’ve ever shouted at an automated customer service voice over the phone!). Reading something with a personal viewpoint gives your audience a sense of connection to your practice.


Be passionate: This is an easy step for arts professionals! Otherwise, you might have chosen a different industry… Remember to let people know why you’re passionate about your profession. You might write a piece on an artist you’ve started representing, perhaps the show that you’ve spent months preparing or the art fair for which you are currently packing and preparing. Giving passion-led behind the scenes insight will show everyone how dedicatedly you work for something you truly believe in. This translates into your readers truly believing in the vision, too.


Tell a good story: We love reading stories, especially human ones. Yes, you might want to tell your readers the price of the artwork, however people only start to pay genuine attention when you tell them a story. How long did it take to produce the painting? What is the artist’s story behind the work? Why was the maker inspired by the subject? This will not only make it interesting for people to read, it makes it easier for you to create a blog post to



Decorazon Gallery’s MK Semos featured by BSAA in 10 Questions Interview

Friday, September 20th, 2013


AWAD member and Decorazon Gallery Director MK Semos is featured this month in Be Smart About Art’s 10 Questions Interview. Click here to read it in full.

AWAD’s Susan Mumford is hosting a panel discussion on Pop Up Shows, Best Practices & Avoiding Pitfalls

Thursday, March 15th, 2012

Photo by MK Semos © 2012.

As part of her newest venture, the Be Smart About Art Academy, AWAD’s founder Susan Mumford is hosting a panel discussion on ‘Pop Up Shows, Best Practices & Avoiding Pitfalls‘. In Susan’s own words, ‘Who is not aware of the recent(ish) phenomenon, the pop-up? That is, pop-up art exhibitions, restaurants, jewellery shops… You name it, it probably also takes place in a pop-up format. “Pop-up” was even said to have been the most overused word in the art world in 2011. So, how do these pop-ups work, anyway? Surely, pop-ups in existing galleries charge for space hire, but what about empty shops? What about listing a non-official venue in marketing listings? What are the creative considerations? And, what about insurance and legalities?’ Click here to learn more about the Be Smart About Art Academy.

An expert panel discussion ‘Pop Up Shows – How to make them a success & avoiding pitfalls’, will feature several speakers, including experienced gallerists and pop up exhibitors, presenting their experience and advice on best practices from creative considerations, marketing and PR to logistics, insurance and legal issues. Susan will moderate a panel including:

Isobel Beauchamp –

Will Lunn –

Sylvie Gormezano – Picture This Productions 

Dan Calladine –

For more information and to book, click here.

AWAD Founder Susan Mumford interviewed by Jotta about her upcoming venture, the Be Smart About Art Academy

Friday, February 17th, 2012

AWAD’s founder and member Susan Johnson Mumford has recently been interviewed for JOTTA, a platform for emerging artists and designers founded in partnership with Central Saint Martins & University of the Arts London. In this interview, Susan shared with JOTTA’s Millie Ross her newest project, the Be Smart About Art Academy and tips for artists looking for representation, which is the topic of the Academy’s 27th February workshop. The Academy is a  brand new initiative that steams from Susan’s current advisory services as well as from her now famous ‘Be Smart About Art’ tweets (see # besmartaboutart).

The Academy will offer the first training course  ‘The Essential Programme for Artists: Course I The Fundamentals’ from 16th April 2012. The first course for art dealers is scheduled to start on 11th June. Click here for more information

In addition, introductory workshops are being run on 27th February19th March and 23rd April.

Click here to read the full interview.


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