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Posts Tagged ‘workshop’

AWAD presents: How to advertise your art business on Facebook and Instagram: Tips, Tricks, Obstacles and Setting up an Ad

Wednesday, November 29th, 2017

Image @ Anna Demianenko via Unsplash

The Association of Women Art Dealers (AWAD) is pleased to present this interactive workshop on How to advertise your art business on Facebook and Instagram: Tips, Tricks, Obstacles and Setting up an ad, presented by OLGA Agency’s Jessica Templeton Smith and Sophie Skarbek-Borowska.

To book go to: https://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

Sales of art online have risen by 15% since 2015, and the numbers are going up. 38% of new collectors are influenced by social media when it comes to buying art, with the top platforms being Facebook and Instagram… So what are you doing to reach them?

 Attend OLGA’s talk to learn:

       Why you should use Facebook’s platform for advertising

       To understand tricky terminology and avoid being caught out by ‘false friends’

       How to build an audience that’s right for your business

       How to choose an ad format that meets your goals

       How to set up a basic ad, from start to finish

About the workshop (subject to feedback provided by those booking to attend – Once you book, you will receive a link to a short survey to ensure the speakers can tailor the content accordingly)

Introduction

How Facebook and Instagram advertising fits into your overall communications plan

Understanding Facebook’s limitations, setting your goals, and why this is fundamental

The difference between social media marketing and other forms of digital marketing, e.g. Google Adwords

Using Facebook to learn about your audience: campaign duration and preparation time

Setting up an ad through the Facebook interface (Facebook & Instagram):

Getting the building blocks in place (setting up an audience; imagery best practice; identifying a valuable CTA; character counts)

Using Facebook ads manager

Key terminology

Setting a budget that makes sense

How to book:

Go to this link to secure your place https://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

About the Speakers:

The workshop will be delivered by Jessica Templeton Smith and Sophie Skarbek-Borowska, co-founders of OLGA Agency who describe their company as follows

We’re marketing and branding professionals. We provide guidance on brand strategy and multi-platform marketing plans. Our services include Marketing and communications strategy, on and offline, Convincing copywriting and graphic production, Brand refreshment & development, Launches & campaigns Any implementation we cannot provide in house can be managed through our network of trusted specialist associates. We worked in the arts and publishing before we met at one of the world’s largest media conglomerates. We started up together because we felt that the breadth of our experiences, from the creative industries to media strategy for national brands, gives us a deep understanding of the big picture, and the pieces that fit into the puzzle. And, importantly, because we want to help companies we care about to go further. For more info click here: https://www.olgaagency.com/

AWAD’s commitment to providing ongoing support of AWAD members and the arts community:

The Association of Women Art Dealers runs regular workshops designed for the continuous professional development of its Members and those in the commercial arts sector at large.

Cost:

AWAD Members (and their staff): £25 Early bird booking (before 10th October): £35 from 11th October 

Non-Members (providing space is available after Members’ priority booking period): £50 from 1st September.

To book go tohttps://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

For any questions please contact AWAD on info@womenartdealers.org

Bookings are non-refundable.

Ground Floor Gallery presents Drums on Paper: With the Neighbors

Wednesday, October 4th, 2017

For Drums on Paper: With the Neighbors, Ground Floor Gallery has invited local, Park Slope-based printing studio, Authorized to Work in the US Press, to take over their gallery space for a month!

The studio’s founder, artist Cem Kocyildirim, will print new Risograph work from the gallery – in collaboration with local artists – and encourage the gallery’s neighbors to experience the process through artist-led workshops from the space. The show will evolve as prints are created in the gallery each week and added to the exhibition. Cem will also continue his Riso Bike tour (initiated this summer) throughout the City!

The exhibition and workshops run through October 15, 2017, with the closing reception from 3 – 5pm.

 

AWAD presents: Legal Workshop with Nicholas Sharp: Contracts between Artists + Art Dealers

Wednesday, March 29th, 2017

The Association of Women Art Dealers (AWAD) is pleased to present this interactive workshop on Agreements between Artists and Art Dealers / Galleries, presented by specialist Art World Solicitor Nicholas Sharp and kindly hosted at Westbury, an AWAD Partner.

  • This workshop will focus on Agreements between Artists and Art Dealers / Galleries
  • After an initial overview of the agreement template and how it functions in practice, the session will open to a Q&A session with participants.
  • Ahead of the workshop, all participants will be provided with an Agreement Template. This will enable you to think of your own specific needs in advance, so that you’re ready to get input from Nick based on your working relationships with artists.

**Owing to the interactive nature of this workshop, places will be limited to 12 attendees – be sure to book swiftly via this link!**

https://awadlegalworkshop29mar2017.eventbrite.co.uk

About the Speaker:

The workshop will be delivered by Nicholas Sharp an arts lawyer and AWAD Partner.  Nick advises arts organisations, galleries and artists on contracts, copyright and other legal issues. He is a director of a-n The Artists’ Information Company, the leading national provider of information and support for professional artists. To speak with Nick in advance of the session contact him via this link.

AWAD’s commitment to providing ongoing support of AWAD members and the arts community:

The Association of Women Art Dealers runs regular workshops designed for the continuous professional development of its Members and those in the commercial arts sector at large.

Cost (template + workshop):

AWAD Members (and their staff): £25

AWAD Members’ Early bird booking (before 10 March): £35 from 11th March 

Non-Members (providing space is available after Members’ priority booking period): £125 from 13th February.

ALL tickets include access to electronic copies of all materials made available as part of the workshop.

To book: https://awadlegalworkshop29mar2017.eventbrite.co.uk

For any questions please contact AWAD on info@womenartdealers.org

Bookings are non-refundable.

London – The Fine Art of Selling Art Online – A Workshop for Art Dealers & Galleries (Booking Essential)

Wednesday, October 28th, 2015

The Fine Art of Selling Art Online – A Workshop for Art Dealers and Gallerists – 28 October 2015 (12.30-2.30pm)

Wednesday 28th October 2015 at 12.30-2.30pm –Westbury Accountants, 2nd Floor, 145/157 St John Street,  London EC1V 4PY
AWAD Members £30 (£25 Early Bird book by 23/Aug) | Non-Members £45 (£40 Early Bird by 23/Aug)
Limited tickets available, early booking recommended.

 

During the 2 hours Elinor Olisa one of the Founders of DegreeArt.com will hold a frank and honest discussion about what does and doesn’t work when selling art online based on DegreeArt’s 13 years of ecommerce and our R&D research funded by Nesta, the Arts Council and AHRC. Elinor’s talk will cover:
1) Why Sell Online
2) The options for selling art online
3) Selecting and presenting your artists and artwork
4) Marketing Online
5)The Logistics including legal requirements, pricing, packaging, shipping and returns

Booking is essential via this link: http://awadsellingartonline.eventbrite.co.uk

For any questions please contact AWAD on info@womenartdealers.org
Bookings are non-refundable.

To find out more about becoming a Member of AWAD click here.

New workshop for gallerists & art dealers: Running Successful Press Campaigns for Arts Businesses – 16th July 2014 – Covent Garden

Monday, July 7th, 2014

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AWAD, in collaboration with Arts Media Contacts is pleased to present a workshop for gallerists, art dealers, curators and other arts professionals:

Running Successful Press Campaigns for Arts Businesses – 16th July 2014 – Covent Garden

This session will cover topics including: Effective press campaign strategy, Writing excellent newsworthy press materials as well as Inside advice about approaching the press– This workshop is suitable for anyone anyone who is involved in managing press campaigns for exhibitions and other arts events.

Wednesday 16th July 2014 at 1.30-3.30pm.
AWAD Members £5 | Early Bird £10 | Non-Members £15
Limited tickets available, early booking recommended.
BOOK NOW

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