Image: Excerpt from an article by Serena Fokschaner © Homes & Gardens Magazine, as featured in February 2012.
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AWAD, the Association of Women Art Dealers, is pleased to announce a series of Masterclasses that are scheduled to take place between April and June. AWAD has teamed up with a series of experts to provide a tailored masterclass adapted to the needs of Art Dealers, Gallerists and Art Consultants. These 2-hour long sessions are open to non-AWAD members (subject to availability), both men and women are of course welcome. To book, just click on this link and choose the masterclass/es you are interested in. http://womenartdealers.eventbrite.com/
IT for Art Dealers (inc. databases) 25th April – Led by Francesca Geens of Digital Dragonfly, this 2 hour masterclass will take you through the IT essentials that any art dealer, gallerist or art consultant needs to consider to prevent costly problems, work effectively and maximise their businesses. The content will include examples and best practices and it has been designed to be interactive so bring your questions to the session.
Click here for more information and to book.
PR for Art Dealers (an insider’s perspective) 30th May - Led by journalist Serena Fokschaner and designed for businesses involved in the arts who do, or want to do, their own publicity, the session offers an insider perspective on what journalists want from a press release – and how to deliver it. It combines exercises, sample releases and insider tips and is designed to be interactive, so please come armed with questions.
Click here for more information and to book.
Social Media for Art Dealers 27th June- Led by Keren Lerner MD of Top Left Design, this 2 hour masterclass will take you through the Social Media essentials that any art dealer, gallerist or art consultant needs to be aware of to improve their presence on-line and develop their business. The content will include examples and best practices and it has been designed to be interactive so bring your questions to the session. Top Left Design are very active on these amazing free social media tools and Keren will share with you their learnings. Many people use Social Media but not always in an effective manner - Click here for some of the most common mistakes.
Click here for more information and to book.
For details of how to become an AWAD member and benefit from preferential rates, click here or email AWAD at info@womenartdealers.org.
Jessica Lloyd-Smith has recently launched Modern Art Buyer bringing to art lovers a taste of today’s contemporary cool through original and limited edition works from some of today’s most exciting and respected artists. Click here for more information.
We are also pleased to welcome AWAD’s first Wales-based gallerist, Marlene Shalton of Gallery Off the Wall, a gallery that has been. Click here for more information.