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AWAD presents: How to advertise your art business on Facebook and Instagram: Tips, Tricks, Obstacles and Setting up an Ad

November 29 @ 12:30 pm - 2:30 pm

| £35 - £50
anna-demianenko-12400

Image @ Anna Demianenko via Unsplash

The Association of Women Art Dealers (AWAD) is pleased to present this interactive workshop on How to advertise your art business on Facebook and Instagram: Tips, Tricks, Obstacles and Setting up an ad, presented by OLGA Agency’s Jessica Templeton Smith and Sophie Skarbek-Borowska.

To book go to: https://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

Sales of art online have risen by 15% since 2015, and the numbers are going up. 38% of new collectors are influenced by social media when it comes to buying art, with the top platforms being Facebook and Instagram… So what are you doing to reach them?

 Attend OLGA’s talk to learn:

       Why you should use Facebook’s platform for advertising

       To understand tricky terminology and avoid being caught out by ‘false friends’

       How to build an audience that’s right for your business

       How to choose an ad format that meets your goals

       How to set up a basic ad, from start to finish

About the workshop (subject to feedback provided by those booking to attend – Once you book, you will receive a link to a short survey to ensure the speakers can tailor the content accordingly)

Introduction

How Facebook and Instagram advertising fits into your overall communications plan

Understanding Facebook’s limitations, setting your goals, and why this is fundamental

The difference between social media marketing and other forms of digital marketing, e.g. Google Adwords

Using Facebook to learn about your audience: campaign duration and preparation time

Setting up an ad through the Facebook interface (Facebook & Instagram):

Getting the building blocks in place (setting up an audience; imagery best practice; identifying a valuable CTA; character counts)

Using Facebook ads manager

Key terminology

Setting a budget that makes sense

How to book:

Go to this link to secure your place https://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

About the Speakers:

The workshop will be delivered by Jessica Templeton Smith and Sophie Skarbek-Borowska, co-founders of OLGA Agency who describe their company as follows

We’re marketing and branding professionals. We provide guidance on brand strategy and multi-platform marketing plans. Our services include Marketing and communications strategy, on and offline, Convincing copywriting and graphic production, Brand refreshment & development, Launches & campaigns Any implementation we cannot provide in house can be managed through our network of trusted specialist associates. We worked in the arts and publishing before we met at one of the world’s largest media conglomerates. We started up together because we felt that the breadth of our experiences, from the creative industries to media strategy for national brands, gives us a deep understanding of the big picture, and the pieces that fit into the puzzle. And, importantly, because we want to help companies we care about to go further. For more info click here: https://www.olgaagency.com/

AWAD’s commitment to providing ongoing support of AWAD members and the arts community:

The Association of Women Art Dealers runs regular workshops designed for the continuous professional development of its Members and those in the commercial arts sector at large.

Cost:

AWAD Members (and their staff): £25 Early bird booking (before 10th October): £35 from 11th October 

Non-Members (providing space is available after Members’ priority booking period): £50 from 1st September.

To book go tohttps://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

For any questions please contact AWAD on info@womenartdealers.org

Bookings are non-refundable.

Venue

Westbury Accountants & Business Advisors
145-157 Saint John Street, 2nd Floor
London, EC1V 4PY United Kingdom
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Phone:
+44 (0)207 253 7272
Website:
http://www.westbury.co.uk/

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