Store Street Framing are a fine art framer based in central London and specialising in gallery standards, hand-finished and gilded frames and AWAD’s London Partner in this essential service that galleries, dealers and collectors frequently require. As experts in this field, we asked Store Street Framing, to share their ‘insider tips’ with us and in this first post, they tell us about the merits of hand-finished frames (vs. the pre-finished option). For more information or to enquire about Store Street Framing services, contact them at their 30-31 Store Street space in Fitzrovia or by phone +44 (0) 20 7636 8241.
In Praise of Hand-Finished Frames
The pre-finished white or black box frame is a stock item in many contemporary art galleries. At Store Street Framing we have supplied many of these frames to our clients. They have satisfactory look, they are quick to produce and they fulfil their purpose. They are, in effect, the invisible frame; something there but not there. Unnoticed by the client, these frames’ function is to disappear on the wall. As professional framers we know how much more is possible. Store Street Framing Production Manager, Jana, has had many years of experience, first in furniture restoration and then in fine art framing. She knows how much value can be added to a work of art by adding a simple hand-finished frame.
“Some clients prefer pre-finished frame because of its price and efficiency. Simple hand finished frames are not that much more expensive and can take only few days to produce. In the workshop we’ve been developing a range of simple frames, showing the great effects you can achieve on wood frames with just stains, paint and wax – much nicer than anything you can buy off the shelf. A hand finished frame is a bespoke frame, where we are trying to match to client’s personality, interior surroundings, the best moulding profile and colour match for the artwork. This frame will last forever and have that originality of being different from the others. The good results come from the skill of the craftsman, not from the expensive materials.”
The idea of getting a hand finished frame looks at first sight extravagant, indulgent even. But before you commission another pre-finished frame, spend a moment thinking about what you are turning your back on. A wooden frame with a hand-finish is a thing of beauty, complementing the artwork as an aesthetic statement in its own right. For example, a simple rectangular maple moulding with a light stain and gentle wax adds a new level of beauty and complexity to the artwork. A frame can do much more than simply mark of the transition between wall and artwork.
For more information, click on the image below: