An article by Keren Lerner (pictured above), Top Left Design, AWAD’s favourite Website Design and Social Media Expert.
Social media is a great medium for all different types of business people but like all types of marketing, it needs to be done well. If you have signed up for an account with Twitter, LinkedIn or Facebook and you aren’t using them actively, then you can choose – remove your account, or jump in with both feet!
These tools are changing the way we communicate with people. Those who are using it understand why. Those who aren’t sometimes struggle to see the point. They think of it as a time suck – and say things like “If I want to speak to someone I can just pick up the phone.” Or “I don’t have time for that” or “I don’t have anything interesting to say.”
However, if you are reading this, even if you feel like those statements are true, there is a little voice inside of you that’s saying “there must be something to this”
So, I have a 3 step process that you can apply to each of the main platforms. Those main platforms are:
And you don’t have to use them all! Just pick one that feels right for you if you want to focus on just one. Or do them all (I do!)
Step 1 – profile: It’s important to get this right. It’s the first step to making an impression.
On LinkedIn, make sure you have a picture of yourself, cropped, a headshot, so people can recognise you. This is the platform you could spend more time working on as this is what people judge you on. If someone Googles your name, they are likely to find your LinkedIn profile. So, put a couple of hours in and fill it in properly.
On Facebook, make sure you have a Business page, the kind people 2like”, and take note the new recent changes to the timeline format – which is great for art dealers and gallerists as you can put a really big picture up.
On Twitter, fill out your bio, use your own name and a twitter name, put in a picture of you.
