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Roundtable: Paying a fair price for press campaigns

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Paying a fair price for press campaigns: This subject has not come up once but multiple times in recent months, from AWAD Members on both sides of the Atlantic Ocean. Does it make sense to hire a press firm or freelancer? What budget is reasonable? Is it best to work on press on an ongoing basis or for focused campaigns? All to be discussed with experiences compared!  9 am PT / 12 pm ET / 5 pm UK / 6 pm CT. Zoom link will be sent by email.

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